Influential Women Profiles Elizabeth Love Morrison, Houston-Based Financial Advisor and Certified Divorce Analyst CFDA
Elizabeth Love Morrison is a seasoned Financial Advisor and Certified Divorce Financial Analyst (CDFA®) who has dedicated her career to helping individuals and families navigate complex financial decisions. A fourth-generation Houstonian and working mother, Elizabeth continues the legacy of her father, Paul Love, who built a wealth management practice centered on empowering clients through education, planning, and investments. Today, she carries that tradition forward as a trusted advisor at Love Financial Group, providing guidance in personal financial planning, wealth management, retirement strategies, and major life transitions such as divorce, career changes, or inheritance.
Elizabeth’s approach is deeply client-centered, grounded in listening intently to her clients’ unique goals and milestones. She cherishes experiencing life events alongside them—from the joyous arrival of a child or grandchild to the challenges of loss—understanding that each milestone carries financial needs and planning opportunities. Her strength lies in crafting well-suited, personalized strategies that help clients navigate these pivotal moments with clarity and confidence.
A graduate of Baylor University’s Hankamer School of Business with a BBA, Elizabeth began her career in banking and commercial lending, gaining experience at Amegy Bank and Iberia Bank before fully transitioning to financial advising. She has extensive experience working with women and families, helping clients gain control over their finances and make informed decisions. Elizabeth emphasizes the importance of listening, offering guidance tailored to each client, and supporting women in achieving financial independence and long-term security.
Elizabeth attributes her success to her father’s mentorship and encouragement, as well as to approaching her career with confidence and resilience, never letting gender serve as a barrier in the financial services industry. Her passion extends beyond her professional practice, encompassing financial education, mentorship, and community engagement. She volunteers with her local church and organizations that support workforce reentry, providing interview coaching and training to help men and women successfully return to the workforce.
Guided by values of family, faith, and service, Elizabeth also makes time for personal pursuits, including tennis and nurturing meaningful relationships with her two sons, Jack and Matthew. Through her leadership, expertise, and dedication, Elizabeth Love Morrison continues to empower her clients and community alike, helping them build confidence, clarity, and actionable plans for the futures they envision.
Learn More about Elizabeth Love Morrison:
Through her Influential Women profile, https://influentialwomen.com/connect/elizabeth-morrison or through her profile on Love Financial Group, https://www.lovefinancialgroup.com/about-us/bio?_=Elizabeth
Influential Women
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