MOJO Family of Brands names Matt White chief financial officer

MOJO Family of Brands has appointed Matt White as chief financial officer as the car wash operator pushes to scale its more than 150 locations across 20 regional brands. White brings 27 years of finance and operations leadership across multi-unit businesses and will oversee financial planning, reporting, cash management and strategic initiatives.

Why it matters: - MOJO Family of Brands is growing fast, with more than 150 car washes across 20 regional brands. - The CFO hire is aimed at strengthening the finance function as MOJO scales and pursues long-term growth. - White’s background in multi-unit operations could help MOJO manage expansion, costs and acquisitions.

What happened: - MOJO Family of Brands named Matt White chief financial officer. - The appointment was announced Oct. 15, 2026, in Alcoa, Tennessee. - White brings more than 27 years of finance and operations leadership across dental services, transportation, restaurant and retail businesses. - MOJO said White will oversee financial planning, reporting, cash management and strategic initiatives. - CEO Terry Emerson said White is joining at a pivotal time and will help accelerate growth and position the company for long-term success.

The details: - Before MOJO, White was CFO of Great Expressions Dental Centers and Absolute Dental Group. - White also served as division CFO and interim division COO at National Express. - Earlier roles included finance leadership at Domino’s, Lands’ End, Amway and Best Buy. - White began his career at Ford Motor Company. - Across those jobs, White worked on financial planning, reporting, cash management and strategic initiatives for complex organizations. - White also worked with operators, executive teams, boards, lenders and private equity sponsors. - His experience includes improving financial visibility across locations, controlling costs, supporting acquisitions and other major transactions, and building processes that help businesses scale. - White has also coached team members, built finance organizations and helped employees move into leadership roles. - White holds an MBA from the University of Virginia’s Darden School of Business. - MOJO Family of Brands operates more than 150 car washes across 20 regional brands. - The company describes MOJO Car Wash as a brand built by car people for car people, with a focus on fast, friendly and fun service. - MOJO says its mission is to deliver clean, shiny vehicles and strong customer service. - MOJO directs customers to mojocarwash.com for more information and managemycarwash.com to find a wash nearby. - The release also listed MOJO Family of Brands social accounts on LinkedIn, Instagram and Facebook.

Between the lines: - MOJO’s hire signals that the company is adding senior financial leadership ahead of further expansion. - White’s resume suggests a focus on disciplined growth, operational visibility and transaction readiness. - The emphasis on operators, lenders and private equity experience points to a company that may be preparing for more complex capital and growth decisions.

What's next: - White will step into the CFO role and take over MOJO’s financial planning and strategic oversight. - The company is likely to keep leaning on leadership hires as it expands its footprint. - MOJO did not announce any other organizational changes in the release.

The bottom line: - MOJO is bolstering its executive bench with a finance leader built for scale.